Kendrick Lamar opened up about his recent big win at the 2025 Grammys and his upcoming performance at the 2025 Super Bowl.
The 37-year-old rapper is set to deliver the Halftime Show at the big game, which takes place on February 9. On Thursday, he participated in the Super Bowl LVIX Pregame & Apple Music Super Bowl LVIX Halftime Show Press Conference at Ernest N. Morial Convention Center in New Orleans, Louisiana.
During the press conference, he teased what fans could expect from the show and opened up about his bond with his special guest performer SZA. Kendrick also reflected on what it meant to him to win Best Record and Best Song at the Grammys for his Drake diss track “Not Like Us.”
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Kendrick didn’t spill too many details about his Halftime Show. However, when asked what fans can expect from it, he said “storytelling.”
“I think I’ve always been very open about storytelling through all my catalog and my history of music. And I’ve always had a passion about bringing that on whatever stage I’m on,” he explained.
The rapper also reflected on working with SZA for the big night, saying that they “haven’t even had a chance to crash out about it cuz everything’s been moving fast as far as production and rehearsals and stuff.”
“So we speak, but we haven’t really got a chance to settle into the moment,” he said.
However, Kendrick opened up about how special it’s been to watch SZA‘s star take off: “For me personally watching her, you know, her career and where she’s come from, it’s amazing to see. I get to finally see how certain individuals see me come up in the process cuz I’ve seen her day one coming into the studio and writing songs, throwing away songs, writing another song.”
“I understand that process though, wanting to be great. Even when you know people were saying, ‘This is classic records,’ she’s like, ‘No. I’m going to write another one.’ And I understood that and I’ve seen it. So to see it now magnified is like she always had it, man. She always had it, and I’m just honored to be next to her talent.”
As for his big Grammys wins, Kendrick said that it was meaningful for him to win with a diss track since it reflected on rap’s art.
“I was just thinking about the culture, really. It’s always that for me first. I’m not even bulls-itting with you. It’s like when people talk about rap, man, the conversations I hear, they think it’s just rap and it’s not an actual art form. So when you put records like that at the forefront, it reminds people that this is more than just something that came 50 years ago.”
He continued, saying, “They forget that it’s even been here 50 years, right? And they kind of belittle it. So I love to see that it gets that type of recognition for just straight raps. From awards to billboards… all that. Because this is truly just as big as an art form and a genre as any other genre. So that’s what I think about, and I feel accomplished being able to do that.”
Find out everything that we know about the 2025 Super Bowl.
Earlier this year, Drake filed a lawsuit over the release of Kendrick‘s song.
If you have any questions, here’s the roots of Kendrick and Drake‘s high-profile feud.
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